MOBILE
INTERNET PACKAGES IN GHANA
The popularity of Internet Cafés has gone down in
recent times due to the explosion of internet-enabled mobile phones and
broadband modems. Now we all carry the internet with us without even thinking
about it. This has also been aided by the telecommunication networks that have
made everything possible for customers to browse on-the-go. It all started in
2005 when MTN rolled out the free testing service for interested customers and
the trend has done nothing but gather momentum. Now every network has it as
part of their core service. Mobile access to the internet has been refined from
time to time. These days’ users can even set aside some airtime on their
mobiles as internet data balance purposely for browsing the internet. That service
is so economical that any customer who doesn’t use it is losing money big time.
For instance out of GH₵5.0 airtime, a user
could bundle GH₵2.0 and get between
60 – 100 megabytes of data depending on the network. This way the user can make
calls without worrying about internet data. If the user with GH₵5.0
airtime doesn’t bundle some of the airtime the charge per megabyte for browsing
the internet becomes higher than when he/she has bundled. That is one of the
coolest services to grace out IT industry in Ghana.
The economical aspect of this data bundle service
depends on the network one is subscribed to, so below is a comparison of all the
telecommunication networks in Ghana. We can even call it MGAVET if you understand what I mean only that the G is yet to start operations on the
voice side. The information provided below comes from the corporate websites
and support centres.
TIGO
On Subcription
Service
Package
|
Charge(GH₵)
|
Data
Volume
|
Short
code
|
Keyword
|
SmartBrowse 5MB
|
0.30
|
5MB
|
1516
|
5
|
SmartBrowse
20MB
|
0.99
|
20MB
|
1517
|
20
|
SmartBrowse
100MB
|
1.99
|
100MB
|
1518
|
100
|
On Demand
Service
Package
|
Charge(GH₵)
|
Data
Volume
|
Short
code
|
Keyword
|
SmartBrowse 5MB
|
0.35
|
5MB
|
1515
|
5
|
SmartBrowse
50MB
|
2.99
|
50MB
|
1515
|
50
|
SmartBrowse 1GB
|
25.00
|
1GB
|
2510
|
1
|
NB: Validity is on daily basis (from 5:30am to 23:30pm)
MTN
Charge (GH₵)
|
Volume
|
Validity (days)
|
1.0
|
30MB
|
15
|
2.0
|
60MB
|
15
|
3.0
|
200MB
|
1
|
5.0
|
150MB
|
15
|
10.00
|
300MB
|
30
|
20.00
|
1GB
|
30
|
40.00
|
2.5GB
|
30
|
60.00
|
4GB
|
30
|
EXPRESSO
Charge (GH₵)
|
Volume
|
Validity (days)
|
2.00
|
100MB
|
1*
|
15.00
|
1GB
|
33
|
55.00
|
4.5
|
33
|
80.00
|
6.5GB
|
33
|
110.00
|
12GB
|
33
|
*The 1 day for the GH₵2.00 is described by
Expresso as one calendar day.
VODAFONE
Vodafone have
segmented their services into three flavours; Browser, Streamer and Downloader.
Charge (GH₵)
|
Volume
|
Validity (days)
|
Browser
|
||
Monthly
30.00
|
1.5GB
|
30
|
Daily
3.00
|
100MB
|
1
|
All month
10.00
|
300MB
|
30
|
All day
1.00
|
30MB
|
1
|
Streamer
|
||
Monthly 1
15.00
|
750MB
|
30
|
Monthly 2
45.00
|
2.5GB
|
30
|
Downloader
|
||
80.00
|
5GB
|
60
|
AIRTEL
Bundles
|
Price
|
Data
Volume
|
Validity
|
Daily
@ Phone
|
1
|
15
MB
|
Daily
|
Daily
@ PC
|
3
|
30
MB
|
Daily
|
Airtel
Lite
|
30
|
1
GB
|
30
days
|
Airtel
Extra
|
60
|
4
GB
|
30
days
|
Validity Period
Most people get
confused about the validity period. It means that if a user does not use up the
credit by that time the data balance will be wiped out. It does not mean one
can browse in that period without limit.
Bottom
line
The above figures say
it all. Customers can now see the full picture of data bundling across
networks. Readers can do all the analysis themselves and find which network
gives them more value for their. The competition is keen and some are miles
ahead in the game. One thing that some of these companies are missing is
‘simplicity’. Customers should be able to bundle without any hassle. MTN leads
the way when it comes to simplicity with TIGO at the bottom. Their culture of requiring
users to send different short codes does not satisfy the simplicity principle. It
is really frustrating when a particular location does not have a good 3G
reception because the link up speed simply becomes unbearable. Expresso with
their CDMA does not have such problems. All their catchment areas have equal
internet reception and hence their customers do not suffer the same fate their
3G counterparts do.
The software for the
modems too needs some upgrading. Users want to be prompted when their data
balance is getting finished or validity period is getting close. Users don’t
want to be caught off guard. This particular issue is common for all the
networks.
It is the hope of the
IT world that internet access and quality improves in the coming years to
enhance business and academic work.
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